The Story Exchange, Jessica L. Porter, Porter ContemporaryYour Name: Jessica L. Porter

Business Name: Porter Contemporary, an art studio showcasing emerging and established artists

Type of Business: Arts & Entertainment

Business Location: New York, New York, United States

Twitter @pc_gallery

Reason for starting
I knew a lot of great artists without representation and had a lot of private clients looking for great art…I figured, I’ll just open a gallery and it will be so easy!

How do you define success?
For me, success is tied more to happiness than anything else so if I’m happy along with my clients and artists then I feel pretty successful!

Biggest Success
I consider the fact that I’m still moving the business forward and growing the biggest success especially during some pretty tough economic times and major changes in the art market!

What is your top challenge and how have you addressed it?
Balance and time. I plan to invest heavily in cloning to address this issue.

Who is your most important role model?
Role models are so hard. There are so many wonderful people in my life that serve that role in many ways. The great thing about New York is you encounter so many potential role models every day!