This story is part of our 1,000 stories campaign. What’s your story?
Name: Jung Kyung
Coffee Cafe Yeda, a South Korean coffee beans market
Type of Business: Food & Beverage
Business Location: South Korea
Reason for starting
I grew interested in coffee beans while running my own cafe. I also realized the explosive increase of coffee bars in Korea and decided to advance in the distribution business of coffee beans.
How do you define success?
Small success encourages to dream a bigger dream, and gives hope to go after a new goal. I believe success to be the seed of confidence that allows for active engagement, self-motivation, and the will to carry out one’s dream.
Coffee beans are subject to high price fluctuation depending on regional harvest, climate, change in exchange rate, and many other factors. Despite the high risk due to external factors, the competition of individuals and corporates distributing coffee beans is rising. In midst of this growing competition, hearing my customers say my beans are the best and gaining recognition in our products while growing my company is my biggest success as of yet.
What is your top challenge and how have you addressed it?
Without a doubt it would have to be marketing. Opening a new market was the most difficult, but with outstanding quality and competitive price, I am now expanding business relations to privately owned cafes, big restaurants, and golf club houses through marketing and word of mouth.
Who is your most important role model?
The future me ^^