Throughout her years working in the nonprofit world, Kat Jackson noticed that those who are doing the most good for their communities aren’t always the best at selling themselves. When she decided to branch out on her own to start her copywriting business, Lehigh Valley Copywriter, she was interested in helping nonprofits and creatives in particular with marketing and branding. Today the Bethlehem, Pennsylvania-based entrepreneur is fully dedicated to amplifying the work of others – while continuing to promote her own business.
Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.
Tell us more about why you started your business.
I’m energized by people who put good into the world through day-to-day work. Entrepreneurs, service providers, nonprofit leaders and creative types add value beyond measure to their communities. Their work is needed and meaningful because it promotes economic development, builds fellowship, helps people and spreads joy.
Through many years of working in nonprofits, I recognized that community-based professionals are passionate about executing their work but don’t necessarily enjoy writing about it. Or maybe promoting themselves is difficult because engaging in sales is out of their daily practice, skillset or mindset. Sales writing comes naturally to me and I saw that I could fill that need as an excited, supportive party.
How is your business different from others in your industry?
I provide a holistic marketing approach of brand messaging, honest conversion copywriting, and SEO-friendly words to weave through marketing platforms. It is a comprehensive strategy. My work and commitment doesn’t stop at the messaging – when I work with clients, I am fully committed to their mission, because their community is our shared mission.
Tell us about your biggest success so far.
Honestly, putting myself out there as not just a freelance copywriter but as the CEO of my own business. I’ve had wild success in marketing through nonprofit positions, but finding the courage to pursue success on my own is my biggest triumph to date.
What is your top challenge and how have you addressed it?
Finding balance as a full-time working parent of three young children. Having a supportive partner and flexible schedules has made all the difference.
Have you experienced any significant personal situations that have affected your business decisions?
After the birth of my last baby, I felt that I could finally “birth” the business that had been growing in my heart. It came from a place of simultaneously nurturing family, myself and my community. I have freelanced over the years but I have only come to feel that I “own” my work this year.
What is your biggest tip for other startup entrepreneurs?
Small steps. Every day. The consistency matters more than the time or the effort.
How do you find inspiration on your darkest days?
By getting sunlight in my eyes, making contact with the ground outside, and moving my body through gentle exercise. It’s enough to reset my mood and intention on the darkest of days.
What is your go to song to get motivated on tough days?
“Everywhere” by Fleetwood Mac.
Who is your most important role model?
I come from a small business family. My dad has never been afraid to share the challenges and lessons he’s learned while running a business and raising a family. He’s my go-to for advice. ◼