New York City-based publicist Kristin Marquet was busy running her PR firm, Creative Development Agency, but felt like something was missing. She noticed her creative clients were looking for more than just help with publicity – they were in need of resources about running their businesses. Marquet launched FemFounder.co a few days later to provide female entrepreneurs with advice and tips on topics like financial growth and how to develop a healthy mindset around your business goals. Today Marquet is enjoying helping others while she also continues to grow as an entrepreneur.
Marquet’s story, as told to The Story Exchange 1,000+ Stories Project:
One cold and rainy Saturday morning, I was feeling a bit unmotivated. Although running a successful PR firm provides so much gratification, I kind of felt like something was missing and I didn’t know what it was…until I started sorting through emails from former and prospective clients. After I read a dozen of these emails, I noticed they all had one thing in common: these entrepreneurs wished there was a one-stop resources on everything related to running a creative business.
So then an idea smacked me in the head…Why not start an online resource where people can go to get free tips, tricks, advice, tools and resources on just about every aspect of running a business? When I decided to start FemFounder.co a few days later, I dug a little deeper. I researched what ailed these entrepreneurs – I conducted surveys and tried to chat in person with as many as I could.
As a female entrepreneur who has owned several businesses, I generally represent and consult with women-owned businesses. Out of the 200+ brands I’ve worked with throughout the last decade, approximately 70% are owned and operated by females. I am a firm believer in supporting other females.
I find that helping other and doing what I love, all while personally growing is the best definition of success. My biggest success has been helping elevate the profiles of more than 100 female entrepreneurs while educating those who are starting up through the FemFounder.co blog.
When I worked in corporate America, I saw how female senior managers would treat younger female workers. Oftentimes, female senior managers would put down and criticize younger female workers making it difficult for the younger generations to move up the ranks. After I started my first business, I promised myself I would never do that and empower the women who work for me.
I stay inspired when work is tough by taking a few days off to rest and recharge. It’s the best way for me to clear my head and first the inspiration to continue growing. As entrepreneurs, we all have to wear a million hats so finding the time to do everything can be a challenge. However, I’ve overcome the problem of work-life balance by taking time to myself whenever I need it.
My role model is my father. He inspired me to launch my first business.
This post has been updated to include the owner’s expansion