The Story Exchange, Lee-Anne Kassel, KasselotYour Name: Lee-Anne Kassel

Business Name: Kasselot, a maker of bras for breast-feeding mothers

Type of Business: Children’s Goods & Services

Business Location: Sandton, South Africa

Twitter   @kasselot

Reason for starting
I am a mother of two and was born in Johannesburg, South Africa. Having a talent for art and the desire to become an entrepreneur through my school years, I decided to study bookkeeping as a basic requirement in Business. When my daughter, Cheyanne, was born I decided to breastfeed. Unable to find a comfortable yet fashionable maternity bra that would prevent breast milk from leaking onto my clothes, an idea sparked and I decided to create one.

How do you define success?
Success is when clients love your product, creating opportunities for other people to make money, yet knowing I have improved breastfeeding and making money for Kasselot. Success breeds Success!!!

Biggest Success
My biggest success was pouring years of development into a breastfeeding Pad and Bra, to find New mothers love the Evanesse Range. They can feel comfortable and confident while breastfeeding.

What is your top challenge and how have you addressed it?
My Top Challenge at the moment is to stop from supplying any Evanesse Feeding Bras to the American Market. They are not the original Evanesse Feeding Bras. We take pride in our Brand, quality and reputation. South African business associates of mine, are still supplying counterfeit feeding Bras. Legals are in process.

Who is your most important role model?
My dad was my most important Role model, He taught me to believe in myself, never give up and thank God for all your blessings. Success Breeds Success.