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Your Name: Lindsay Espinoza

Business Name: Lulu Designs, a full service interior design firm

Type of Business: DesignOther — Interior Design Firm

Business Location: Newport Beach, California, United States

Reason for starting

Beginning her career in interior design 10 years ago designing custom furniture for friends and family, Lindsay Espinoza, the owner and lead designer, found her passion and decided to learn every aspect of interior design. After obtaining her first degree in Business Administration: Marketing from Cal Poly San Luis Obispo, she graduated from the FIDER accredited Interior Designer’s Institute. She designed model homes for various prominent builders averaging 25 homes installed per year. Since making Lulu Designs a full-time, full-service design firm, she has been designing custom homes and high-end residential design, expanding into commercial interior design and healthcare.

How do you define success?
Having designed high-end residential design, healthcare and retail boutiques in the orange county area, Lindsay believes in a holistic approach to design, and takes into account that an evocative environment can only truly be created when all of the contributing components are considered. Without compromising any of these important details or high design standards, LULU DESIGNS thrives to present each client with a finished product that is a moving experience.

Biggest Success
HGTV Showhouse Showdown and continually providing clients with their dream homes.

What is your top challenge and how have you addressed it?
My top challenge is getting the clients to become hands-off and trust in the design. It is only when total faith is given to me as the designer, that I can make something truly perfect for their function and aesthetic.

Who is your most important role model?
My mom

Twitter ‏@lindsayespinoza (Lulu Designs)

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