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Name: Liz Lockard

Business: Liz Lockard Media LLC , small business marketing and consulting

Industry: Coaching & ConsultingMarketing & PR 

Location: Pennsylvania, U.S.

Reason for starting: Honestly? I was looking for a way to restart my creativity and give myself a little more freedom after years in an office job that never quite fit. But why SEO & Analytics? Because I love the cross-over of tech & marketing – I like the puzzle of the data and the creativity that comes with creating an SEO strategy that fits you and your people. Working with small business clients is something I also particularly enjoy – the “a-ha” and “oh my God I get it!” moments are so much more satisfying when the person you’re helping is really connected to their product or service.

Related: Read about another PR & Marketing entrepreneur here. 

How do you define success? Success for my clients is getting to that “holy sh*t this works” moment. Success for my business is getting to live the life I want while maintaining a business that challenges and excites me.

Biggest Success: Oh man. I know it’s not big – but I think for almost every person starting out – it’s that first client that feels like the biggest success. Because before then, it’s just an idea you have. Nothing beats that “I can really do this for a living!” feeling!

What is your top challenge and how have you addressed it? My top challenge in my business has been time management. I used to be really bad at it. I starting working with Asana (free project management tool) and also starting working with a part-time project manager. The tool and the people interaction keeps me accountable and on top of everything better than I ever could be otherwise.

Related: 12 Tips for Effective Time Management 

Who is your most important role model? Other female entrepreneurs and anybody who’s living life on their own rules. I love hearing success stories from people “I knew when” – that stuff lights me up and motivates me even more. That’s why I think this 1,000 stories project is so cool.

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Read about another PR & Marketing entrepreneur here!

Edited by The Story Exchange