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Name: Lucie André
Business: Hudson Mind
Location: New York City, New York, U.S.
Industry: Professional Services
Reason for starting: I started working within the corporate world in product marketing (Warner Bros., Universal Pictures) and web marketing (Amazon, Facebook PMD Agency). After a couple of relocations and experiences in Europe, Asia, and in the US, I founded my own digital agency in 2015: Hudson Mind. With a strong dual French and American DNA, the agency helps its clients deploy digital strategy and leverage technology to reach and engage their audience, empower their brand, uplift their sales, and outperform their business goals.
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How do you define success? Small opportunities are often the beginning of great enterprises. I would define success as a combination of doing what you love, finding happiness, living a vibrant life full of encounters, inspiration and keeping on marveling at small things.
Biggest success: It may sound like a cliché, but being the person I am today is certainly one of my biggest success. I am a competitor and share human values in the same time: I strongly believe in work and fraternity. I also believe that you receive more than what you give. This mindset helped me renew myself and adapt in every country I have been living in. Today I know the only limit is the sky.
What is your top challenge and how have you addressed it? Some have ideas. Some can start a business, nonprofit or any other enterprise. Some can scale. Resilience and perseverance are qualities I highly value in both my personal and my professional life.
I guess most of the business decisions are affected by the person you are and your values. You sometimes have to go against your nature in interest of the business. But you can not go totally against your own personality and beliefs, or you might suffer from the situation and endanger both your health or mind and your business.
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Who is your most important role model? I do not have one particular model. I find inspiration from both successful entrepreneurs, CEOs, but also from relatives, friends… I think it requires a lot of courage being a foreigner working 12 hours a day, six days a week, to make a living. At least as much as being a political leader in his own country. So I do respect all the paths. And especially people who are not afraid of thinking, speaking and acting unconventional.
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Edited by The Story Exchange