Your Name: Lyda Feoli
Business Name: Scatola Rossa, a maker of frozen gourmet food products
Type of Business: Food & Beverage
Business Location: San José, Costa Rica
Reason for starting
Scatola Rossa starts with the need to evolve from being a company that offered solutions to supermarket bakeries, hotels, restaurants and cafeterias to being a global enterprise capable to adapt to any market and offer consumers natural and differentiated food solutions.
How do you define success?
Success must be defined on a day to day basis. Imagine a huge ladder you need to climb to get to the top. Every step is a daily chore you need to complete to get to the top. Each step you climb is a step forward which maintains you in the success ladder.
Our biggest success has been creating our concept, we have managed to create a concept that permits us to offer natural food solutions to consumers in different markets
What is your top challenge and how have you addressed it?
Our top challenge has been making local consumers prefer our goods over imported ones. We made huge efforts to offer innovative solutions that have made consumers choose our products over imported ones.
Who is your most important role model?
My Family. I come from European immigrants who have survived through hard work and effort.