Lynn_Pechinski_TSEYour Name: Lynn Pechinski

Business Name: 1st Straw Marketing & Promotions, a service providing marketing strategies and solutions

Type of Business: Coaching & Consulting, Design, Marketing & PR

Business Location: Medford, New Jersey, United States


Reason for starting
My business started in response to an employer’s demand to sign a restrictive covenant (non-compete agreement).

How do you define success?
Business and personal life balance with the time, good health and financial resources to enjoy time with family and friends, travel to new places and learn new things.

Biggest Success
Recognition by the local media and business associations for the leadership and success of my company and mentoring of others.

What is your top challenge and how have you addressed it?
Our current focus is lead generation for new revenue opportunities. This is an ongoing challenge that is met with inbound and outbound marketing using best practices.

Who is your most important role model?
My mother, father and childhood friend are my most important role models.