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Name: Madiha Saad


Location: Rawalpindi, Pakistan

Industry: Children’s Goods & Services

Reason for starting: I am a working woman and already occupied till late in the night with various tasks – I run a freelance web development company. I don’t get enough time to run around the shops because of my work responsibilities. Therefore, I prefer online shopping. Above all this I am mother of a 9 years old girl. So when she started going to school and it was time to get her uniforms; I searched for an online store selling school uniforms and accessories. But to my dismay, there was not even a single vendor or shop of such kind. I had to take time to go to the shops, only to find out that all of them were over-crowded and running out of the required sizes. It was a huge hassle just to get all the school items. I came across other mothers facing the same problem. I have more than 5 years’ experience of working in the technology industry, so it occurred to me to find a digital solution to this problem, and this resulted in the advent of

Related: Read about another mompreneur who took a solution to a problem and turned it into a thriving business here.

How do you define success? For me, success has a number of different elements. It is clearly having achieved and in process of making your dream a reality. On the other hand, it’s also the recognition of that achievement by others. Ultimately, success is a substantial motivator for me – it is not just about earning money or power but something beyond it – It is about well-being, wisdom, wonder, and giving. Success is liking yourself, liking what you do, and liking how you do it. It is about learning from failure without losing enthusiasm. Like Deepak Chopra says : Success in life could be defined as the continued expansion of happiness and the progressive realization of worthy goals.

Biggest success: My biggest success was understanding my own potential. Being independent. But I believe I have a long way to go to really enjoy the biggest success 🙂

What is your top challenge and how you have addressed it? Recruiting competent staff with a “can do” attitude is my top and on-going challenge and how to position our services in a way that makes sense to our target audience as this is something very new for the parents and schools! Nobody in the market was actively targeting this need online.

Related: Secrets to Growth: How to Hire the Best

Who is your most important role model? There are so many but I will say My father. He is a self made man. He has made me realize the value of work, my abilities and always been there to motivate me. He always tells me just put my mind to it and it will happen, if you’re determined to see it through. Then my Husband, his belief in me and my 9 years old daughter — her smile 🙂


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Edited by The Story Exchange