Your Name: Marissa Vicario

Business Name: Marissa’s Well-being and Health (MWAH!)

Type of Business: Health & Beauty

Business Location: United States

U.S. State: New York

Twitter @MarissaVicario

Reason for starting
I spent the majority of my professional career unhappy in my corporate job. I always had an entrepreneurial spirit and desire to help others but never knew how to turn my passion for health, wellness, fitness and cooking into a business until I enrolled in a health coach training program that taught me how my own journey could inspire others.

Biggest Success
Launching the Total Reset Plan, a 4-week, virtualmeal planning service designed to get women back on track with healthy eating and stay there. I envisioned this program for years before I made it a reality. Bringing it all together was a tireless process but now I have a program that uniquely represents my own practice and how I approach wellness.

What is your top challenge and how have you addressed it?
Finding enough time in my day to accomplish everything I want to do i.e. time management. I’ve had to scale back and be realistic about what I can do in a given amount of time and not be so hard on myself. Learning how to work smarter is a skill I’m continuously trying to hone.

Who is your most important role model?
My grandparents who were entrepreneurs most of their lives and only recently retired. They owned a small mom and pop grocery store in Upstate New York.