Business Name: The First Green Store, an online store for eco-products
Type of Business: Sustainable Products
Business Location: The Elitist, Singapore
Reason for starting
Lack of sustainable and green products in Singapore. We always decided on the products that have a design perspective while at the same time being environmentally friendly. We wanted the kids to get excited about the products and when they find out that the things they have bought are sustainable they get more interested.
How do you define success?
Working with amazing brands and introducing them in Singapore. At the same time supplying to some of the major companies like BodyShop, Panasonic, Novartis among others with sustainable products.
What is your top challenge and how have you addressed it?
Coming up with Funds for getting the products we love, but we have managed through the support of our partners, colleagues and family.
Who is your most important role model?
I have too many, I am amazed with people who come up with great ideas and designs.