Molly DeCrow, Sara Buntrock and Amy Mannes; What's Your Virtue; Health and Beauty; The Story ExchangeYour Name: Molly DeCrow, Sara Buntrock and Amy Mannes

Business Name: What’s Your Virtue?, a maker and distributor of lipgloss

Type of Business: Health & Beauty

Business Location: Mesa, Arizona, United States

Twitter @whatsyourvirtue

Reason for starting
We had an idea that we thought we could bring a different viewpoint to women’s cosmetics. Instead of using sex to sell lip-gloss, we are selling lip-gloss with a positive message that women of all ages can identify with.

How do you define success?
We have taken an idea and turned it into an actual product that women love to use. We have already done more than some people ever get the chance to do. We think that is success.

Biggest Success
Our biggest success comes from all the women who have tried on our lip-gloss and bought a tube. Without them loving our product, we would not be where we are today.

What is your top challenge and how have you addressed it?
A definite challenge is our lack of experience in the field. We have learned to overcome these challenges with perseverance, learning from our mistakes, and getting knowledge where and when we can.

Who is your most important role model?
“I believe happy girls are the prettiest girls” – Audrey Hepburn. We love Audrey Hepburn. She too believed beauty starts from within. She is the epitome of a woman who was absolutely beautiful not only on the outside, but on the inside too.