The Story Exchange, Nicole Baldwin, Biao Skincare
Your Name: Nicole Baldwin

Business Name: Biao Skincare, a natural and organic skin care line

Type of Business: Health & Beauty

Business Location: Houston, Texas, United States

Twitter   @BiaoSkincare

Reason for starting
As a little girl, I was badly burned with hot scalding water all over my face, neck and chest. My grandmother, a nurse, began using an herbal remedy to heal my skin from the scarring from my accident. Witnessing the transformation of my skin at such an early age, inspired me to start Biao Skincare, a socially responsible natural and organic skincare line dedicated to giving women beautiful skin and making our environment even more beautiful. Biao Skincare is a passion that was born from a tragedy, I wanted to create a beauty line that did more than just make women look beautiful. I wanted to create a beauty line that inspired women to feel beautiful within as well.

How do you define success?
Success to me is one’s ability to give back. The more successful you are, the more resources, tools and access you have to other resources to give back to others. At Biao Skincare, we truly believe that beauty is giving back. Many people define success based on material things, wealth and the superficial, but I believe that you can truly define a man or woman’s success by how much they are able to give back to others, wholeheartedly.

Biggest Success
My Biggest success to date was becoming a finalist in the HBA International Packaging Design Awards. As a small brand and business with not even a fraction of the revenue or funding of my giant competitors, Biao Skincare made it into this well known industry awards. The fact that many of the top brands in the industry competed for this contest and only three were selected as finalist was not our biggest success from this; but the fact we were a brand new product and brand with less than one month out and now a finalist at such an prestigious event really showed us how successful Biao Skincare was destined to be.

What is your top challenge and how have you addressed it?
As a small brand, I don’t have a lot of funding and without a lot of funding, I cannot afford to hire a lot of help. I have addressed my top challenge by creating an internship program. This program is designed to train inspiring entrepreneurs on the beauty of the start-up, entrepreneurial skills to start a business as well as technical skills in their subject. I am very excited about this internship program because it will allow Biao Skincare to give back to those that are giving back to us.

Who is your most important role model?
My most important role model is myself. Everyday I wake up in the morning, I have to ask myself, who are you, where are you going, what is your purpose and how will you help and inspire others. Becoming my own role model does not make me selfish, arrogant or conceited, it opens me up to challenge myself more, love myself more and to always behave in a character that will not only make me proud of being me, but also others proud of knowing me and enjoying interactions with me. Continuous self-improvement is the best thing we can do for ourselves in this lifetime.