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Name: Nishika de Rosairo

Business: dE ROSAIRO LLC

Industry: Clothing & Accessories

Location: San Francisco, California, U.S.

Reason for starting: Since I was 6 years old, I always imaged that I would build my own fashion company. I dreamt of inspiring people, leading people and making the world a better place. I grew up in a household of love, nurture and discipline. Three business degrees, 9 years in Fortune 500 and Silicon Valley, I decided to merge my love for business and fashion and that is how dE ROSAIRO was born. Fashion is one of the most powerful vehicles for evoking emotion and through dE ROSAIRO I plan to take fashion and its outreach to the next level.

Related: Read about another fashion entrepreneur here. 

How do you define success? To me success is defined by happiness. I spent the last 12 years developing my self-awareness and through this journey I realize that my core remains unshaken: I still stand for visionary leadership that makes the world a happy and better place. Through dE ROSAIRO, we have an incredible opportunity to inspire people. We have just started to scratch that surface and down the road what you will see is a mature company that transforms lives through incubation and meaningful global outreach.

Biggest Success: Starting dE ROSAIRO has been my biggest success. I truly feel that everything in my life has led me to this point. It’s as if this is my calling, my destiny. At first glance, yes we are a contemporary womenswear clothing brand… but behind that we are so much more and the world is yet to experience all of that. I know I am doing exactly what I am meant to be doing and I also know that I am building a vehicle that will bring happiness, love and inspiration to the lives of millions of people.

What is your top challenge and how have you addressed it? The biggest challenge as a woman is recognizing that we actually live in a woman’s world. My challenge has been to address it head on and in a way that doesn’t place me in a bucket or a minority group. Why not activate the fact that women have a deeper connection to emotion, to people, to relationships. I have purposely freed myself of perceived barriers and as a result, have drawn more opportunity to myself, than I otherwise would have. In life, your perception is your reality. Free yourself.

Related: 5 Women Who Lead Authentically, On Purpose Everyday 

Who is your most important role model? Throughout my teenage years to now I have always followed Sir Richard Branson. I have had a deep admiration for him for so many reasons. In no particular order, I admire him for his ability to think big and execute, his ability to remove all roadblocks and persist, his engagement in the community and his passion for life and adventure. What an incredible businessman, visionary and human. My dream one day is to have an opportunity to collaborate with him and make a big difference together in this world.


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Edited by The Story Exchang