When we first featured entrepreneur Nadine Cino in April of 2013 as part of our 1,000 Stories campaign, she said that her corporate moving company, Tyga-Box Systems, Inc., defines success by “the impact [they] make serving people and the planet.”
Now, the NYC-based operation is taking that principle to the next level through the implementation of new tracking technology that can keep tabs on the individual items of a customer’s shipment.
“We will be able to track not only our assets, but also, the assets of our clients through the use of electronic tags. This will allow us to grow the company globally,” Cino says of their soon-to-be released “Tyga-Trax” system.
Customers had already expressed enthusiasm to Cino about Tyga-Box’s services. But like most entrepreneurs, she wanted to figure out how to improve her product, and came up with the concept of electronically tracking her customer’s shipments using affixed tags over 10 years ago.
At that time, however, such technology wasn’t available. So Tyga-Box hired consulting and software firms to design and grow the entire tracking system, and embarked upon a research and development effort that cost millions in labor alone, Cino says. Years later, tech giants such as Samsung and Apple began revolutionizing their offerings, which inspired Cino to “piggyback” onto their investments.
Soon, customers will be able to download the Tyga-Box app and interact with the company’s electronic tags using their smartphones and tablets in a cost-effective and user-friendly fashion. Cino says, “People want to know, ‘Where’s my stuff, and who’s touching it?’ The tracking system will address both questions and report [information to clients] with absolute certainty.”
While developing the tracking system, Cino says she also “embarked on an entire rebranding effort for our company … because we are introducing new products that will transform us.”
Tyga-Box’s new logo — evocative of a tiger — is meant to be “as clear and simple as Apple’s apple.” The effort behind the logo was far from simple, however; ultimately, it took two artists and one year of work to create what she referred to as “the Green Tyga.” The entire company website has also been redesigned and relaunched.
New electronic tags and a revolutionized web presence are huge leaps for a company whose first ideas took formation in 1991 in the form of scrawls on napkins — and Cino is proud of where her company is today.
“I love what we’ve accomplished since starting the company,” she says. “We’ve had 1 billion Tyga-Box reuses, which have saved 20 million pounds of cardboard and 20 million trees — we’re talking about a small forest here. I’m feeling good about what we do.”