The Story Exchange, Rachel Hurley, MusisticYour Name: Rachel Hurley

Business Name: Musistic, a digital audio platform for musicians

Type of Business: Arts&Entertainment

Business Location: Memphis, Tennessee, United States

Twitter   @musistic

Reason for starting
Two musicians and two former music recording studio employees have joined forces to build a platform for musicians to collaborate on songs online while using the work stations they are already familiar with.

How do you define success?
User Base

Biggest Success
Creative Capital investment from Loaded for Bear that will equal to over $100,000.00 a year for 4 years. Strategic partnership with The Memphis Music Foundation and the Memphis Flyer.

What is your top challenge and how have you addressed it?
Building the right team – and since they hired me as their Chief evangelist we’ve been full steam ahead!

Who is your most important role model?
Eric Mathews – founder of Seed Hacthery