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Name: Richa Dikshit

Business: Yellow Giraffe, an online store for children’s games and toys

Industry: E-Commerce, Children Goods & Services

Location: Mumbai, Maharashtra, India

Reason for starting: Yellow Giraffe is an off shoot of ToyTasting. I started ToyTasting when I was expecting my second child. I felt the need of knowing more about toys. I started making video reviews for toys and uploading them on YouTube. Since then we have made over 250 toy video reviews and got 15m+ views. After taking experience from ToyTasting, I started an online toy store – Yellow Giraffe. Yellow Giraffe is an only toys store and the only kind in India. At Yellow Giraffe the focus is to sell toys based on skill development.

Related: Read about another e-commerce entrepreneur focused on childhood skill development here.

How do you define success? For me success is being able to help parents make the right toy purchase decision for their kids

Biggest Success: One big success for me was to be honored by the world’s largest toy fair in Nuremberg, Germany as the only toy expert outside of North America and Europe.

Related: Read about another Children Goods & Services entrepreneur here.

What is your top challenge and how have you addressed it? In India we have a big problem when it comes to toys as we haven’t played with them ourselves. Toys aren’t showcased well and there is a void in terms of educating parents and making them appreciate toys. ToyTasting comes into picture here and helps us address this issue.

Who is your most important role model? I take inspirations from Seth Godin and Oprah Winfrey.


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Edited by The Story Exchange