Name: Sally Ormond
Business: Briar Copywriting Ltd, a copywriting business for companies in various industries
Industry: Marketing & PR
Location: Little Stonham, Suffolk, United Kingdom
Reason for starting: After completing a BA Hons degree in English Language and Literature with the Open University in 2007, I wanted to put it to good use. With 2 children to care for, it needed to be something flexible. Writing has always been a great love of mine and has featured heavily in previous work roles. After being approached by a friend to create some copy for a project his company was working on, I never looked back. I built a website, learned internet marketing very quickly and Briar Copywriting was born.
How do you define success? For me success isn’t about my bank balance. It’s more to do with the satisfaction I get from helping my clients with their content. But more than that, it’s also about creating something from nothing. Something that I’ve built on my own whilst still caring for my family. My sons have seen, through me, that anything is possible. I started my degree at 30 while the boys were tiny. They watched me study for 6 years and graduate with First Class honors. Then they saw me create a business from nothing. That to me is the true meaning of success.
Biggest Success: From a business point of view, landing big clients such as BT, Deloitte and Cisco. From a personal perspective, creating something from nothing while still being a stay at home mum.
What is your top challenge and how have you addressed it? My biggest challenge, as for all businesses, is finding clients. Going out and networking isn’t my strong point, in fact it’s one of my biggest fears. Knowing that, I made it my mission to learn about internet marketing. Most of my business comes through my website and via the blogs and articles I write. Admittedly, that means I’m no further forward in overcoming my networking shyness, but I push myself beyond my comfort zone now and then and it’s getting easier.
Who is your most important role model? I don’t have a specific role model, but I believe any mum who has found a way to balance her family life with the business world is someone to look up to. Since starting my business I have come across a number of business women who have done just that. Some run small businesses, others run larger companies, but they are all working without compromising the care and attention they give to their families.
Edited by The Story Exchange