Name: Sangeeta Taluja
Business: BeyondFrame, exhibit and retail design services
Location: New Delhi, India
Reason for starting: I founded my company, BeyondFrame, in 2011 after spending 12 years in exports from India, where I was handling reputed accounts with Europe. I was always willing to play with materials, techniques and knowledge. I wanted to give birth to ideas and cultivate them into beautiful shapes for productive reasons, instead of showing them off in the drawing room. I wanted to be the reason more families are fed and to provide employment with growth. I prayed for my life to be more meaningful.
How do you define success? The smile on faces on completion of every project gives me peace and purpose to my life. Every creation is connected to God, because the success of each creation is satisfaction to my team members, artists and my clients and myself.
Biggest Success: Yet to be achieved. My gut feeling is that whatever is achieved till now is part of the process and I am still learning. Working towards the biggest success.
What is your top challenge and how have you addressed it? The biggest challenge in the beginning was that I had zero money to start this business….. no savings or source of money in hand to start a new venture. I managed to earn first order with an advance amount of 40,000 rupees from the client. From that first payment I registered my company BeyondFrame with Service Tax and opened a current account in bank which needed 10,000 rupees as the minimum deposit, and that’s how BeyondFrame came into existence.
Edited by The Story Exchange