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Sarah Tamilarasan
Your Name: Sarah Tamilarasan

Business Name: Upscale Mom, a maker of diaper/wipes dispensing picture frame cabinets for moms

Type of Business: Children’s Goods & Services

Business Location: Housten, Texas, United States

Reason for starting
To have the option to take on a reduced work schedule so I can spend more time with the kids during the day.

How do you define success?
I would define success as reaching/accomplishments goals set before me. In the case of Upscale Mom, I would think I am successful if Upscale Mom replaces the income from my day job and gives me financial security. 🙂

Biggest Success
It was when our product Windel made it to the second round for Walmart: Get on the shelf competition.

What is your top challenge and how have you addressed it?
My top challenge was keeping the supplier engaged. It is hard when you are a startup because you cannot promise steady volumes when you are first getting off the ground. I have addressed it by keeping on 2 suppliers so if one of them gets too busy, I have a relationship built with the second one so he can cover orders.

Who is your most important role model?
Babara Cochran 🙂

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