Sarvamangala_TSEYour Name: Sarvamangala

Business Name: Anagha, a maker of women’s ethnic clothing

Type of Business: Clothing & Accessories

Business Location: Andhra Pradesh, India

Website http://anaghadesigns.com
Facebook https://www.facebook.com/pages/ANAGHA

Reason for starting
Financial need drove me to become an entrepreneur – this was in February 2008. Looking back, I realised it couldn’t have been better. Entrepreneurship has helped me find myself as a person – to build on my strengths and to work on my weaknesses. It teaches you to be a better person – everyday – day after day.

How do you define success?
Success is a relative term – it is measured differently by different people. For me, it is the appreciation of my work, the quality of my designs and garments and yes, at the end if the day, the money my business generates for me.

Biggest Success
Two years into starting Anagha, it was suggested I apply for the Outstanding Woman Entrepreneur Award instituted by the AP Chamber of Commerce and Industry – FAPCCI. I did – not expecting to win it – and when I did, my joy knew no bounds. Starting at 42 years, there was no time for failure – success was the one and only option.

What is your top challenge and how have you addressed it?
Top challenge is to maintain consistent quality – which sometimes is tough given that I work with handloom weavers – but which has been the strength of Anagha – combined with innovative designs and fusing two different genres of weaving – and coming up with something absolutely new!

Who is your most important role model?
I am my own role model – I strive to better myself every day – as a business woman, an employer, a mother, a daughter, a sister and a friend.

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