Shannon O'Malley, founder of Shan&. (Credit: Courtesy of Shan&)
Through Her Consulting Work, She Focuses on What’s Important
Shannon O’Malley helps organizations with a mission tell complex stories through her strategic storytelling firm, Shan&.
Four years ago, Shannon O’Malley was feeling worn down by corporate grind culture, and wanted to start prioritizing her own health. To assert more control over her life, she launched her consulting business, Shan&, which works with organizations with a variety of philanthropic, corporate, athletic and entertainment goals, giving her the ability to address a range of issues and have a broader impact in society. The Brooklyn-based entrepreneur offers a range of services – from strategy and communications, to production and facilitation – giving her a variety of ways to elevate these groups. O’Malley says business ownership and consulting work have been transformative – she can now choose clients whose work aligns with her values, while also modeling a healthier approach to work/life balance in the social-justice space. She’s particularly proud of projects that elevate the voices of survivors, like her work promoting the film “*Sell/Buy/Date*” and supporting civic engagement with HARNESS, an organization amplifying the voices of underrepresented communities. “These experiences underscore my belief that social impact can take many forms – and that joy and connection are essential, even when grappling with heavy topics,” she says.
Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.
How is your business different from others in your industry?
My unique ability to bridge diverse sectors through my work — philanthropy, corporate, athletics and entertainment — while addressing complex social justice issues. I often joke that my primary role is that of a translator, facilitating communication between creatives, athletes and organizations. But what truly defines my approach as a business owner is my unwavering commitment to relationships. I prioritize the human aspect of our collaborations, checking in on clients and employees alike about their personal well-being ahead of deadlines, and being flexible with schedules to accommodate life’s important moments. This relational focus not only enhances our work, but also attracts people who share a passion for meaningful change.
Tell us about your biggest success so far.
One body of work that I initially felt uncomfortable with, yet have passionately led for the last four years, is the DEIB strategy for an incredible biotech company called Twist Biosciences. They approached me in the summer of 2020, at a time when the world was grappling with racism in the wake of George Floyd’s murder by a police officer in Minneapolis. Although I didn’t set out to focus on this type of work, partnering with committed leaders at Twist has allowed us to shape an authentic strategy that engages employees across a global organization, meeting them where they are.
What is your top challenge and how have you addressed it?
Clients hire me for my unique skill set and expertise, which makes it difficult to scale or delegate work effectively. This has led to periods of being over capacity, which contradicts my goal of creating a sustainable consulting practice.
To address this, I’ve had to learn the art of saying no — something that has proven to be quite challenging. I’ve also set strict limits on the number of projects I take on, particularly those that don’t meet my rate. It’s tough to turn down opportunities, especially when the work aligns with my passion and values. However, I recognize that compromising in these regards can be detrimental if it also compromises my time and energy.
What is your biggest tip for other startup entrepreneurs?
Even though we live in a patriarchal capitalist society, we can design our businesses to push against these norms. Question everything. Don’t just do something because “that’s how business works,” because more often than not, these standards perpetuate harm. Build in a way that supports you, and supports your soul.
How do you find inspiration on your darkest days?
By lighting a candle and grounding myself in my journey — reflecting on where I’ve been, and the meaningful work I’m doing. I draw strength from the fact that I run my own business, navigating its challenges while contributing to impactful causes every day.
What is your go-to song to get motivated on tough days?
“Diva” by Beyoncé.
Who is your most important role model?
My grandmother. She was a remarkable woman who overcame incredible challenges as a domestic violence survivor. Raising three children as a single mother, in a time when that was especially difficult, reflects her immense strength and resilience. Though she didn’t live to see the work I’ve accomplished or the woman I’ve become, I carry her spirit with me in everything I do. Her amazing energy and genuine care for others shone through in every interaction she had. She was always there to offer support, love and a listening ear. ◼
LinkedIn: @ShannonOMalley
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