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Name: Sherri Sue Fisher

Business: TimerDiet, LLC, a dieting service for women

Industry: Health & Beauty

Location: Phoenix, Arizona, U.S.

Reason for starting: To share what I learned about losing weight and keeping the weight off. It seemed that what I learned is not what is currently being told to us.

Related: How another entrepreneur turned her passion for fitness into a career. 

How do you define success? That is a good question! There is financial success, which I had when I owned my own CPA firm for almost 20 years. I loved many aspects of owning my own CPA firm, but as I was reaching my 50’s I thought it was time to let my more creative side have a chance. Right now I really want to let everyone know that there are easier ways to lose weight and keep it off. You really can enjoy your life while doing so!

Related: Advice from a CPA on budget-keeping in a new business. 

Biggest Success: I hope I have more, but right now my biggest success was working with an attorney in a tax litigation project. We worked so hard, and I learned so much. We made a great contribution to the project and without revealing too much, the client was very happy with us.

What is your top challenge and how have you addressed it? Getting my new book, TimerDiet, noticed. I have had so many people say they loved it, that it empowered them, and realized there were so many ways that they were not helping themselves lose weight. So I know I am on to something good, but getting the message out there seems to be more difficult than I thought. I am starting from scratch in 2014–I assume I know nothing about promotion and am teaching myself all over again. Now seeing what is really out there, I am  shocked that I have done at least 10 things in the last few days that I either ignored before, or didn’t know existed.

Who is your most important role model? Many of the people who I considered role models have left this earth, so I am a little sad when I consider this question. At the moment, I’m not sure.



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Edited by The Story Exchange