This story is part of our 1,000+ Stories campaign. What’s your story?

Name: Sheryl Bernstein 

Business: Sheryl Bernstein Coaching 

Location: Los Angeles, California, U.S. 

Industry: Professional Services

Reason for starting? My 3-decade career in voiceover had changed, the market changed. I wanted more to do, create and give. I had received some coaching and was offered three sessions. At the time, I had never had coaching before … didn’t even know what it was. I was so elated with the results of just one time, that I decided I wanted to do that — to give others the amazing feeling, uplift and motivation that I had received. So I went to coaching school, got certified, and now I combine my Law of Attraction training with all my years of show biz experience (performing, producing, writing, stand up, voiceover) to help my clients get crystal clear on their message, who they are and who they serve, to go past the fear of speaking and getting out here, to embody their message, be the essence of the transformation they provide and allow their gifts to shine everywhere: video, on stages and in person. To get their message out in a bigger way and help, inform, uplift, empower, heal and in some cases, save, more lives. 

Related: Read about another Professional Services entrepreneur here. 

How do you define success? Success to me covers many areas. In many ways, I feel successful every day if I have lived that day in a way I’m proud of. Living in my authenticity. Serving, helping, uplifting others, encouraging others, helping someone see their power, find their way, feel they can do this. Making someone laugh. Caring for my home and the beautiful nature surrounding me, feeding the birds and squirrels. 

Tending to my gardens, both of flowers and friends. Moments through the day with my sweet kitty. Breathing. Living. Moving. Setting goals and working towards them. Achieving them. Setting new ones. Living a balanced life — work and fun and rest and time to enjoy the moments. And getting out of my own way to enjoy the abundance of all. Including financial abundance as a means to be able to do things. Support things. Enrich things. Have enough and some to spare. 

Biggest success: Well, I would say buying my home, myself. And keeping it and all it entails for many years. 

My vision for my business is to have a successful live virtual group coaching program that can be from 10-30 clients, as well as high-end coaching clients enrolled in long-term coaching. I also want to be an in-demand motivational and inspirational speaker. Helping women and men feel their power, know their goodness and shine their light. I have an idea for a TV show. And I’d like to have a successful podcast. Financial goal is seven figures. 

Related: TSE Quick Take: How ‘Necessity’ Fuels Female Founders

What is your top challenge and how you have addressed it? Sales and marketing has been a challenge. Having been in advertising for many years — first working for a radio station, then for myself doing voiceovers — I never really had to market myself. As a coach, that’s different. It’s easy to get caught up with all the marketing and strategy possibilities. When I became a coach, I didn’t realize that I’d need it and that the marketing piece would be so prominent. Now that I’ve gotten into it and have had good mentors teaching me how with proven strategies, it’s actually become fun. I’ve joined a mastermind that has excellent sales training for heart-centered entrepreneurs, and that’s been amazing. And I’ve gotten coaching from experts in various systems as I’ve needed it. I am eager to ask for help now. But it wasn’t always that way. I used to think I should be able to “figure it out.” It’s much better to eliminate the trial and error and go right to a trusted source. 

Who is your most important role model? My most important role model in this coaching business is my mentor, Lisa Sasevich. She is heart-centered, brilliant, caring, warm, philanthropic and an amazing businesswoman. She is very successful in what she has created for her business and in organizing and teaching that know-how. 


Tell us your story!
Read about another entrepreneur here.

Edited by The Story Exchange