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Name: Shhivika Chauhan
Business: SHHIVIKA CHAUHAN PHOTOGRAPHY, wedding photography
Industry: Art & Entertainment, Other — Wedding and Lifestyle Photography
Location: New York, New York, U.S.
Reason for starting: When my second child was three months old, I started to feel the itch to go back to work or do something professionally. I had always been an ambitious girl, who did pretty well in the corporate world. But, then I realzied my heart didn’t beat to the rhythm of corporate life. So, I had a long discussion with my husband about pursuing my dream, and with a cohesive decision, launched my wedding photography business, SHHIVIKA CHAUHAN PHOTOGRAPHY, in 2013.
It was nerve wracking, stressful and very shaky at first. But, having the faith that I could deliver not just amazing photos, but also a unique client experience was the key to remaining focused. My background in Finance & HR helped me have a very solid start in the business because everything from client meetings to presentation of the product was thoughtful and perfectly branded. I knew there was a gap in the wedding photography space that needed to be filled by services that were customized yet prompt, communication that was personal yet professional and products that were luxurious yet on brand.
Related: Read about another entrepreneur working in the events field here.
How do you define success? Success is a continuous journey of thoughts, plans and actions. When these three elements interact and combine with each other perfectly, then a synergy of awesomeness is created.
Biggest Success: My biggest success is actually a series of little events and moments, which include; being published nationally and internationally on top wedding blogs, being recognized by the photography industry as a top talent, working with influential wedding vendors in producing wedding shoots
What is your top challenge and how have you addressed it? My biggest challenge has been how to stand out in a crowd of so many other wedding photographers. I could wax eloquent about the superior technology or equipment I use that makes me stand apart – but I would be lying. The best way I have addressed my challenge is to just be myself. To infuse my uniqueness in everything about my business. And, it has worked really well.
Related: Secrets of Growth: How Do I Develop My Product?
Who is your most important role model? My father. He has taught me to stay positive and see the good in every situation – whether you think the situation is working for you or not. His level of understanding of how things work is beyond incredible, and I am so proud to be his daughter.
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Edited by The Story Exchange