This weekend, many smaller-scale operations will be hoping for improvements to their respective bottom lines on Small Business Saturday. The holiday of sorts was created by American Express OPEN as a means of promoting the solicitation of Main Street businesses. Since its beginnings in 2010, it has grown into a true celebration of localized shopping., a site that helps consumers find specific goods at nearby locations (which was recently acquired by eBay), delves into the facts and figures behind the annual holiday’s benefits. It was discovered, for example, that shoppers spent $5.5 billion at mom-and-pop shops in 2012 — a significant bump from the $103 million spent at similar stores the previous year.

Check out this infographic to learn more about the plus side of taking part in Small Business Saturday!