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Name: Somu Swapna

Business: P E T U N I A D E S I G N S

Location: Hyderabad, India

Industry: Apparel & Accessories

Reason for starting: I concluded my bachelors in Vizag and worked in the UK for some prominent establishments acquiring decent understanding of processes. I’ve always been a fan of articles made with art, designs, handicrafts and apparel. I started my first brand – Petunia Designs in 2013 which is an output of my passion converted to a career.

I have been fascinated by the idea of starting my own enterprise for a long time; it’s a constant process of enthusiastically searching for exceptional ideas which will create value. The primary motive behind starting my business was to be self-sufficient and to have the satisfaction of achievement. Self-motivation has been critical in my journey till now. I always wanted to do something unique in the apparel and arts industry.

Related: Read about another fashion entrepreneur here. 

How do you define success? There are two aspects to this, monetary and psychological. Both are critically important for any entrepreneur to achieve bigger goals. For me, if I create value for each and every customer of mine for the money they pay for our products, we are successful.

Biggest success: My biggest success to date is having repeat customers which I believe is a success.

What is your top challenge and how you have addressed it? Logistics was an issue, being a small firm, sourcing from multiple locations to combine the best at a single location without missing deadlines was also a big challenge. We have our art centers and clients scattered globally and connecting them seamlessly took a while. But now that everyone is connected, we do not miss a single deadline for deliveries.

Related: 5 Crowdfunders to Watch – Lifting Women Up

Who is your most important role model? Personally I have been influenced by Swamy Vivekananda and APJ Abdul Kalam.


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Edited by The Story Exchange