Name: Sudeepta Sanyal
Business: The Blueberry Trails
Location: Mumbai, India
Industry: Travel, Hospitality & Events
Reason for starting? With a passion for travel, initially we started as a travel blog sharing exciting experiences with fellow travel lovers. We felt like there was an inherent gap in the market when it came to personalized holidays. There were only providers of cookie-cutter holidays when we started this company, and the market trends showed that the modern traveler needed and wanted more than that. Thus, the traveler had to choose from either that or planning it himself. We wanted to give travelers a third option: a personalized trip planner with local experiences to choose from.
How do you define success? Success can be defined in terms of being able to turn your passion into your work and sharing that passion for travel with fellow travel lovers. It is also about being able to wake up in the morning and be excited about work and life in general.
Biggest success: We find success in small everyday things. Whenever our customers come back to us having experienced a great trip and with great feedback, it makes us feel incredibly happy. Our main goal is to establish an iconic experiential travel brand in India and to deliver authentic, adventurous travel with customer focus and quality as our primary drivers
What is your top challenge and how you have addressed it? Being a small startup, the challenge comes from other larger companies in the travel sector that have a lot more resources. We address this by using technology, innovation and networking to get results within a limited budget. During the inception of the company, I had just got out of a long-term relationship and investing emotional energy into a passion project helped me get over the difficult time. As Meryl Streep said, “Take your broken heart, make it into art.” That’s exactly what I did.
Who is your most important role model? Elizabeth Gilbert really inspires me because she is honest and straightforward and knows the power of starting from zero and has made a life around it.
Edited by The Story Exchange