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Name: Susie Romans

Business: Susie Romans, online marketing consultant and business coach

Industry: Marketing & PR, Coaching & Consulting

Location: Chicago, Illinois, U.S.

Reason for starting: By most people’s standards I had it made. I had a flexible career, where I worked at home managing the sales department for a small digital agency. I was making about $45/hour and for most people that is pretty comfy. But I knew something inside me was calling me to be more. I had more potential, I just knew it. So, I decided to quit the cushy job to dive into my own brand full time. I was all in. The day after I quit I found myself sobbing on the bathroom floor worried that we were going to foreclose on our home, because of my “irresponsible decision.” My meltdown lasted about 3 days. Then something changed.

Like flipping on a light switch; I decided this is it. Put on those big girl pants. I knew I was was smart enough and capable enough. So I hustled. I sought out help. I changed my business model and became super clear on my offerings, then of course I got on the phone, ready and eager to book some clients. And I did. Now my business consists of both coaching and digital offerings like ecourses and ebooks.

Related: Read about another female entrepreneur working in Marketing & PR here. 

How do you define success? I define success by being able to design my lifestyle, being able to travel, being able to play with my kids and be their primary care-taker. And of course, helping others!

Biggest Success: Entrepreneurship is about evolving, it’s growing and the paths to success are plenty. I was able to reach 4.6 million people through my blog naturally, with no advertising. The ability to reach millions is exciting and possible for anyone.

By most people’s standards, I am a risk taker and a little crazy. But this life brings me freedom. Freedom to play with my children wherever I want, freedom to jump on a plane and book a vacation whenever I want, freedom to reach for the stars when setting my income goals, freedom to juggle my responsibilities from home life, to parenting to business – and I wouldn’t have it any other way.

Related: Helping Women Visualize Financial Freedom

What is your top challenge and how have you addressed it? My top challenges are staying focused and accountable, keeping deadlines, and not getting too distracted! I have solved this by hiring a business coach.

Who is your most important role model? My parents.

Twitter   @susieromans

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Edited by The Story Exchange