Keva Epale’s eponymous storytelling studio teaches companies and creatives how to tackle branding themselves.
Branding
5 Easy Ways to Come Up With a Super-Sticky Business Name
Expert Alexandra Watkins of Eat My Words recommends the acronym SMILE for coming up with brand names. Here’s what it stands for.
![Plan to put in some time and work when figuring out a name for your business. [Credit: Kaleidico // Unsplash]](https://thestoryexchange.org/wp-content/uploads/2021/08/naming-your-business-deborah-sweeney-525x350.jpg)
The Dos and Don’ts of Naming Your Small Business
Deborah Sweeney shares her expert advice on how to find the right name for your small business. A hint? Keep it short and sweet.
5 Business Branding Trends to Keep in Mind in 2020
Thinking about how best to brand your growing business in the new year? We break down five great possible ways to set yourself apart.
Overwhelmed by Social Media? Try These 5 Simple Tips
If you’re looking for inexpensive marketing strategies, there is no better place to look than Facebook, YouTube and other networks. But keep it easy.
How to Come Up With an Off-The-Charts Brilliant Business Name
Follow these three steps to avoid hard-to-pronounce or silly names…like “Safetynuts,” says Jennifer Fitzgerald of Policygenius.
The Independent Life – Margaret Wolfson
Thanks to her successful branding business, River + Wolf, this female founder has checked items off her bucket list and achieved new levels of confidence.
Four Ideas for Jumpstarting Good Design
Quality design can help you grow your business — and it’s easier to come by than it once was.
Three Reasons Your Business Needs Good Design
While often neglected due to limited funds, experts agree that effective design is essential to creating a solid brand.
Branding a Business When Race Intrudes
For some women business owners of color, racial stereotypes can influence how they brand and market their ventures. But should they?
4 Ways of Positioning Yourself as an Expert
Publisher, author and entrepreneur Julio Melara provides tips on establishing yourself as an authority in your field.
How to Build a Brand
Our team of experts provide tips for conquering your biggest personal startup challenges.
How Do I Run a Name Search?
Deborah Sweeney of MyCorporation.com answers the most frequently asked questions that she receives from business owners.