Complex Problem Solving

Before Kirsti Samuels founded her consultancy, KS Insight, she spent years working in conflict and post-conflict zones where, she told us, “leadership literally determined whether peace held or collapsed.” Samuels says one fateful – and frightening – military flight to Baghdad shaped her decision to start her own firm. As the cargo plane she was on dodged rockets and dropped through turbulence, she observed how the crew moved with quiet precision and calm. “It struck me that what looks like chaos from the outside often has structure if you know where to look,” Samuels recalled. “That realization is one of the foundations for KS Insight: Helping leaders discern the hidden order in complexity.” Today, the New York City-based entrepreneur helps leaders of businesses, universities and public-sector institutions – from Silicon Valley startups to global Fortune 500 companies – gain clarity in high-stakes and high-friction environments. Here's our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project. How is your business different from others in your industry? We focus on helping leaders navigate complex situations. Unlike traditional leadership consultancies, we don’t scale through junior teams and we don’t just provide leadership training. We combine leadership strategy with tailored, evidence-based frameworks and tools, and facilitate culture-shaping experiences and dialogues. Our team is formed of seasoned leaders who are also exceptional educators. We've also invested heavily in making our methodology adaptive and personalized. We're developing AI-powered simulations that evolve based on each leader's responses, and custom learning platforms for every client organization. It's about combining human insight with technological precision, keeping the work deeply personal while making it more accessible. The depth of transformation our clients experience is what sets us apart. Tell us about your biggest success so far. Helping leaders navigate complex change and rediscover clarity amid uncertainty. One example came from work with a globally-ranked institution facing a major strategic shift. For nearly two years, their transformation had stalled, leaders were wary of opening dialogue, while senior staff feared being sidelined. The Chief Human Resources Officer brought us in specifically because we'd helped similar institutions navigate this kind of cultural gridlock. Through intensive multi-day dialogues with their top 100 leaders, we helped shift the entire dynamic. Honest conversations finally emerged. The system moved from paralysis to shared purpose, distinguishing what was within their control from what wasn't, rebuilding trust along the way. That openness led to renewed alignment and energy, enabling the institution to make meaningful progress toward its vision. While I can’t share identifying details, it remains one of the clearest examples of how a holistic approach to leadership can unlock resilience and drive lasting change. What is your top challenge and how have you addressed it? Often the biggest pressure facing a founder is to scale fast and prove you belong through rapid growth. But I've chosen a different path. Our challenge has been growing thoughtfully while maintaining the depth that makes our work transformative. We've addressed this by being very intentional about how we scale. We’ve chosen to grow only as quickly as we can hire and train with care, supporting the depth of our work and the caliber of people who deliver it. Every new team member is a seasoned leader who has already lived through complexity in their own career. We hire people who have led through turbulence, not just studied it. At the same time, we're using technology to extend our reach without diluting rigor. The AI-supported tools we're building let us customize experiences rapidly while keeping them deeply personal. It's allowed us to grow 40% annually while maintaining the boutique quality that our clients, many of whom manage billion-dollar operations, specifically seek out. Have you experienced any significant personal situations that have affected your business decisions? Working in conflict zones taught me resilience and perspective. When you’ve seen people rebuild from literal rubble, you stop mistaking speed for progress. Those years taught me that calm isn’t the absence of chaos, it’s the discipline to think clearly within it. That insight became the foundation of KS Insight: Helping leaders stay steady and intelligent in the moments that test them most. Balancing a growing company with family and creative work has been its own form of leadership. I’ve learned that boundaries aren’t constraints; they’re what make endurance possible. I’ve built KS Insight around that idea, creating a culture that values reflection and learning as much as results, and human energy as much as excellence. What is your biggest tip for other startup entrepreneurs? Learn how to stay steady and surf the ups and downs. In the early days, everything feels uncertain, you’re not sure if it will work, and you swing between periods of abundance and scarcity. In the low moments, it’s worth choosing to believe you’ll succeed, because that belief gives you the resilience to keep going. However, success doesn’t mean sticking with something at all costs – rather, it’s about treating every step as an experiment, staying curious, adjusting when the evidence tells you to, and allowing yourself to pivot when needed. That mindset turns uncertainty from something to fear into something you can work with. How do you find inspiration on your darkest days? During the height of Covid, when the world moved online, we found ourselves in high demand as our clients navigated fear and uncertainty – feelings we were experiencing deeply ourselves. In that time, everything was stripped back to its bare essentials, and the real question became: How do we sustain ourselves beyond mere survival? We began coaching our leaders to re-integrate one deliberate moment of joy in their days, everyday. Whether it was music, dancing, tending to living things, bike riding, escaping into a novel – those small acts reminded us that inspiration comes from reconnecting to what’s alive, both around us and within us. That practice continues to sustain me, especially on the hardest days. What is your go-to song to get motivated on tough days? “Titanium” by David Guetta & Sia. LinkedIn: @KSInsightBluesky: @ksinsight.bsky.social Share your story! Check out more stories about women in businessWatch our latest videosSubscribe to our podcast

Complex Problem Solving

She Helps Leaders Navigate the Hard Stuff

The Story Exchange

Follow