E-commerce

Her Site Sells International Goods – And Empowers Their Makers

Ginger Shields teams up with artisans the world over to “co-create” beautiful, handmade products to sell through her online store, Intertwined: Handmade for Good.

Meet the Woman Taking on Amazon in an Antitrust Lawsuit

FTC chair Lina Khan accused the e-commerce giant of using monopolistic business practices to keep control over the market.

She Wants to Help You Create the Perfect Greeting Card

Laura Thomson’s company WishBird Greetings allows customers to design a personalized greeting card from hundreds of templates.

Her Jewelry Company Lets You Try Pieces From the Comfort of Home

Slisha Kankariya is the founder of With Clarity, an innovative engagement ring seller with its own home try-on program.

Seeking New Adventures, She Started a Coffee Farm in Hawaii

Joanie Wynn is the co-founder of Kona Earth, a single-estate coffee farm on the big island where they roast and ship their harvests to customers throughout the U.S.

She’s a Mom of Two Making the Discreet Sex Toy No One Will Recognize

Xin Hamilton’s Freya sex toy may look and act like a razor – but it’s also a vibrator.

Her Eco-Friendly Online Store Walks the Climate-Conscious Walk

Haley Salmon’s e-commerce company, J. H. Appleseed, is all about ethical consumption.

Her E-Commerce Platform Brings Natural Wine Right To Your Door

Holly Berrigan is the founder of Mysa Natural Wine.

Her Home Décor Merges Traditional Designs With Contemporary Twists

Sushmitha Pidatala is the founder of Arjuna.

She Wanted to Make Jewelry – Now She Has An Entire Line Of Clothing, Accessories & Home Goods

Emily Johnson Kisa is the founder of KISA, a boutique and e-commerce site.

She Built An Online Marketplace For Food & Kitchen Lovers

Ana Martins is the founder of Pantree, which sells kitchenware and specialty foods made by artisans and small businesses.

She’s Sourcing Ethical Gems & Minerals For The Crystal-Loving Community

Maxine Bishko is the founder of Lattice Gems, an e-commerce site selling crystals, gems and minerals.

For These 3 Founders — and Family Members — Buying Black Is Hella Personal

Two sisters and their cousin started a new e-commerce site exclusively featuring Black-owned businesses.

During Ramadan and Eid, These Muslim Women Entrepreneurs Are Offering Faith and Fashion

Muslims are still celebrating, and women-owned businesses are filling a hole in the market with their wares — even during a pandemic.

She’s Found An Outlet for Her Own Creative Work, While Helping Animals in Need

Sarah Millstone is the founder of Louisa and Me, a custom pet portrait tote bag shop.

She Got Over Her Fear of Failure and Took the Plunge to Open the Business of Her Dreams

Christina Catsavis is the founder of The Smith Jewelry & Living, a modern general store with specialty items.

5 Home-Based Small Business Ideas for Starting Up in 2021

Looking to launch amid the pandemic? Here are a few places to start (up).

5 Social Media Trends Online Businesses Should Keep Handy for 2021

Are you doing what it takes to promote your online business?

Drew Barrymore Thanks Etsy Sellers for Handmade ‘Thoughtful’ Touches

The actress (and beauty business owner) sang the praises of online makers whose at-home ventures are “sparking joy.”

A Champion for Makers Reports Sales Spike, But Still Worries About Amazon

Jules Pieri started The Grommet to spotlight original products made by small businesses. But she believes many makers will shutter because of their dependence on Amazon.

5 Social Media Trends To Watch in 2020

Trends define the world of marketing in social media. Here are some predicted trends to watch out for in 2020.

She Once Sold $250,000 in Ugg Boots During a Single Holiday Season. Here’s What Online Retailers Advise for Black Friday

These business owners share their insider tips for optimizing holiday season sales.

‘Use Your Life Experience to Do Something Great’

Anita Mahaffey channeled frustration with menopause-induced night sweats into Cool-jams, an online store that sells moisture-wicking pajamas and more.

Can’t Offer Fast Free Shipping Like Amazon? Do These 3 Things Instead

Judi Henderson-Townsend of Mannequin Madness isn’t using drones for delivery. But she does offer a small business personal touch.

She’s Created an App That Will Take Care of All Your Package Delivery Needs

Laura Borland started the Vyllage app to ensure your packages are signed for and safely delivered – even if you’re not at home.

How This Woman Entrepreneur Found Decades of Success in Selling Cakes

Janie Clapp has perfected her recipe for a long-lasting business. By grounding herself in a love of baking, yet being ready to adapt to the times, she aims to ensure Janie’s Cakes will live on for decades to come.

This Tiny Store in the Adirondacks Has Big Digital Plans

The Saranac Lake Community Store is owned and operated by village residents. Now, the collaborative wants to capitalize on a new wave of tourists by launching an online shopping site.

A Fashion Veteran Takes on a Tired Market With Chic Nightwear

Rebecca Smith launched Recliner, a stylish, millennial-focused sleepwear brand, to fill a market gap for affordable, quality clothing that’s made for rest and relaxation.

Circling Back: When the Going Gets Tough, Jan Erickson Gets Creative

Amid painful disruption of the apparel industry, Jan Erickson is retooling her Colorado Springs, Colo., clothing company for the digital age.

Digging Out of a Sales Rut

Xiaoning Wang of ChinaSprout is working to turnaround her educational-products company.

1,000 Stories: Home-based Business Offers Sweet Gifts

While there are countless options for finding a gift online, it can be challenging to find something that’s fun and not too tough on the wallet.

Learning Business Lessons From Mom

Adrienne Ma is taking the lessons she learned from her family’s traditional retail business to the web selling luxury items on her high-end e-commerce site.

LegalZoom Co-Founder Brian Lee Talks Women Entrepreneurship

While diapers and women‘s shoes might not be the first thing on Brian Lee’s mind, they are at the top of his list when it comes to starting a business.

Walmart to Sell Handicrafts Created by Women in Developing Countries

When you think Walmart, chances are you think big boxes and big brands. But in an about face, Walmart has announced plans to feature locally sourced handmade products created by women…