Emotional Support

Madhavi Parikh knows oncologists treat the body when someone is diagnosed with cancer – but, she wondered, who was helping cancer patients through the emotional challenges of the disease? In 2023, the Charlotte, North Carolina-based business owner launched I-SPIE Health, which provides holistic emotional support and compassionate clinical coaching to help cancer patients – and their families – discover the tools they need to mentally and spiritually fight cancer. Here's our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project. How is your business different from others in your industry? We know that a life touched by cancer is a life that is changed forever. Life becomes a physical and emotional rollercoaster. I coach my clients through their cancer journeys through a mix of education and empowerment, then embolden them with the knowledge and tools needed to make informed decisions – that they might live their lives with resilience and hope. Tell us about your biggest success so far. Positive testimonials from clients who I have helped – those are what I strive for. What is your top challenge and how have you addressed it? Getting the word out about my services. I am addressing it by networking, connecting with people who have insider insight, and taking in enlightening materials about marketing. Have you experienced any significant personal situations that have affected your business decisions? When I lost my day job, I lost an important source of income. Although I know that you have to spend money to make money, it is difficult all the same to borrow money when you have a difficult time paying it off. Additionally, I do not have any experience being an entrepreneur. Learning the business of business is a mindset that I am still cultivating. What is your biggest tip for other startup entrepreneurs? Lean into the kindness that is out there. Even if you do, though, it is not going to be easy – be prepared to learn a lot. How do you find inspiration on your darkest days? Surrender to the knowledge that the universe always has your best interests at heart. Don’t be fearful of the unknown. What is your go-to song to get motivated on tough days? I listen to Binaural Beats. Who is your most important role model? I have created a unique model to help individuals on their cancer journey. I have done so by learning from each and every individual and experience that has crossed my path – and thus, I truly believe that all of them have been influential. Facebook: @ISPIEHealthLinkedIn: @ISPIEHealth Share your story!

Emotional Support

She Provides Emotional Support to Those Battling Cancer

She’s On A Mission To Level The Playing Field

The Story Exchange

Emotional Support

She Provides Emotional Support to Those Battling Cancer

She’s On A Mission To Level The Playing Field

The Story Exchange

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