Influencer Marketing Archives

Vanessa Franz, founder of Privy Reviews. (Credit: Courtesy of Privy Reviews) In 2020, Vanessa Franz was working as a web designer and business marketer. As more of her clients began to rely on influencers to help market their products – Franz noticed a gap in the industry: where was the database that would let clients browse available influencers for hire? Franz did some digging, and much to her surprise realized there wasn’t a free platform that brands could search to find the right influencer to partner with. Nor was there a reliable method for vetting and conducting due diligence before hiring that creator or influencer. So in 2022, Franz launched Privy Reviews, her very own review site for content creators. Today, the British Columbia, Canada-based entrepreneur is helping influencers build credibility through Privy Reviews, while helping brands find the creator that’s the perfect (and trustworthy) match for their upcoming marketing campaign. Editor’s Note: Privy Reviews has been named to The Story Exchange’s 2024 list of 10 Brilliant Business Ideas. How is your business different from others in your industry? We are the only platform that allows creators to collect reviews and testimonials on a public profile page that is indexed by Google, to give the creators more visibility online. Tell us about your biggest success so far. I'm super proud of bootstrapping my business. We're a lean and mighty team. Success to me is hearing how creators have used Privy to win brand partnerships and become more financially free, doing what they love. What is your top challenge and how have you addressed it? Educating creators and influencers that collecting reviews will ultimately be beneficial to their career. It's a new concept in the digital creator space – so education has been a big part of our marketing strategy. What is your biggest tip for other startup entrepreneurs? Utilize tools that don’t require extensive knowledge of coding. This will help launch the project faster and give the founder more flexibility when a pivot or change arises, without having to rely on an outside expert who may be costly to hire. How do you find inspiration on your darkest days? My family. I'm blessed to have a very supportive partner, two kids and a lively puppy. What is your go-to song to get motivated on tough days? "You've got the love" by Sistek Remix. Who is your most important role model? Jessy Grossman from Women in Influencer Marketing. I'm part of the community and Jessy has been instrumental to my growth as a founder. ◼ Instagram: @privy.reviewsFacebook: @creatormarketingTikTok: @privyreviews Share your story! Check out our Advice + Tips for entrepreneurs starting-upWatch our latest videosSubscribe to our podcast

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