A growing number of companies are working to effectively, respectfully engage transgender consumers through ad campaigns and inclusive company policies. Experts explain why — and what it takes to get it right.
LGBTQ
lesbian, gay, bisexual, transgender and queer or questioning.
A Gainful New World
We don’t yet know the true size and impact of LGBT entrepreneurs, in part because many don’t disclose their sexual orientation or gender identity. What would happen if that changed?
‘I’ve Just Loved Every Second’
Carla McKay, founder of wine app and website Crushed.com, toasts to her new, empowering life as an out-and-proud entrepreneur.
‘I’m Going to Live a New Life’
Serial entrepreneur Vivienne Ming wants people — herself included — to realize their full potential.
‘Once You Go Through It, Then You Blossom’
Vosmap founder and photographer Maureen Erokwu believes in inspiration through visualization, especially for women in tech.
‘Either a Genius or a Cockroach’
LGBT business owner and publisher Deb Di Gregorio explains her resilience over decades of entrepreneurial ups and downs.
On Being an LGBT Female Entrepreneur
With this series, we’re carving out a space to discuss the challenges and successes of women business owners across the sexual orientation and gender identity spectrums.