Mobile Applications

More people are trying mobile apps that track the stars, planets and moon. (Credit: Farzad Mohsenvand, UnSplash.com) With so much uncertainty in the world, it's no wonder that people are turning to the stars, planets and moon for guidance. Four-in-ten Americans believe in psychics and the presence of spiritual energy in physical objects like mountains or trees, and about 30% subscribe to astrological beliefs, Pew Research has found. That's translating into big business, with the U.S. psychic industry expected to reach $2.3 billion in revenue in 2024, according to research firm IBISWorld. Believers – or perhaps just the "star-curious" – are trying a number of mobile apps that promise everything from hyper-personalized horoscopes to moon-phase trackers. One of the most popular apps, Co–Star, has secured $21 million in investments over the years. Despite skepticism from the scientific community, modern astrology continues to soar. Many of the leading astrology apps were founded by women entrepreneurs, and count young women in particular as a key part of their demographic. Here are six that bring the stars to your fingertips. Editor’s Note: This post, updated for 2025, was originally published Feb. 9, 2023.

Mobile Applications

For Astrology Fans, These 6 Apps Provide Tips, Tricks and Guidance

The Story Exchange

Mobile Applications

For Astrology Fans, These 6 Apps Provide Tips, Tricks and Guidance

The Story Exchange

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