Postpartum Care

When Courtney Boylan became a mother, she noticed a huge gap in the postpartum market for needed personal items like nipple guards and body care products. The products available to new moms at the time were often clinical, sterile – utterly lacking in any sense of style. As a mom herself, she knew how transformative the postpartum experience could be, and how much a simple, beautiful item could lift one’s spirits in those early, exhausting days. So in 2024, the Lutherville-Timonium, Maryland-based entrepreneur launched Le Lolo. Boylan told us her drive to start up, and to keep her business going, comes from a desire “to make postpartum care both functional and beautiful, and to remind every mom of her strength, beauty and worth during one of life’s biggest transitions.” Here's our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project. How is your business different from others in your industry? While many postpartum brands focus solely on practicality, we’re redefining what the essentials can look and feel like. Our goal is not just to create products that work, but to create products that feel good to use. Each item is designed with intention, style and emotional connection. We aren’t just selling postpartum products – we’re selling a feeling. Every item we make reminds new moms that they are beautiful, strong and worthy – even on the hard days. Tell us about your biggest success so far. Reaching a double-digit sales month – a huge milestone for a brand that just launched our full line in June 2025. I’ve built Le Lolo to be extremely lean, doing most of the work myself while staying focused on two key goals: Driving sales and building brand awareness. Not only are we achieving revenue growth, but we’re profitable each month. It’s been incredibly rewarding to test, learn and grow scrappily while seeing real traction and connection with our customers. What is your top challenge and how have you addressed it? As an entrepreneur with no prior experience in product-based e-commerce, business know-how has been at the heart of nearly all my challenges. I didn’t know how to do any of this at first, but I’ve been figuring it out as I go. If I had a blueprint, I might be farther along. That said, I’m deeply grateful for this journey, the mistakes I’ve made, and all I’ve learned along the way. Each month brings new lessons and steady growth. I’m continuing to educate myself, strengthen my business acumen, and build the strategies needed to scale Le Lolo with confidence and purpose. What is your biggest tip for other startup entrepreneurs? In the beginning, you’ll have no idea what you’re doing – but you will figure it out, I promise. Besides, there’s no one-size-fits-all approach to entrepreneurship. Every journey looks different. Read books, listen to podcasts, and find a community of other entrepreneurs who are willing to share their experiences. You don’t have to pay to learn! There are amazing people out there who will offer guidance simply because they’ve been where you are. Seek those people out first, and build your support network early. It will make all the difference. How do you find inspiration on your darkest days? I remind myself why I started. Le Lolo isn’t just a brand – it’s a movement to remind new moms that they are amazing, and deserving of care. On the hard days, I think about the moms who are in the thick of postpartum life, feeling unseen or unsure of themselves, and it reignites my purpose. This brand is about shifting the focus back to mom. What is your go-to song to get motivated on tough days? I don’t have a specific song or artist, but I love listening to Activations on the Activations App. They’re short, powerful motivational talks that instantly shift my mindset and help me see challenges as opportunities. They’ve truly been life-changing for me as an entrepreneur. Who is your most important role model? I’ve been blessed with several. My grandfather was an entrepreneur, and I believe that’s where my entrepreneurial spirit comes from. He built several successful businesses that set our family up for success, and I’m endlessly grateful for his example. My dad helped run the family business, and I loved visiting his office and watching him work. As a kid, I felt so proud knowing my family owned a business. That pride planted a seed that’s driven me to take risks and build something of my own. My husband is also a huge role model for me. He’s taught me so much about leadership, trusting myself, and leading with heart. He has a natural ability to make people feel seen and valued, and his success as both a leader and entrepreneur inspires me daily. I feel lucky not only to be his wife, but also to keep learning from him. He truly makes me better every day.

Postpartum Care

She’s Transforming the World of Postpartum Accessories

The Afterbirth Entrepreneur

The Story Exchange

Postpartum Care

She’s Transforming the World of Postpartum Accessories

The Afterbirth Entrepreneur

The Story Exchange

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