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In Business to Make You Click

In 1999, Jessica Rovello helped invent viral content as promoter of “The Blair Witch Project.” Now a successful female tech entrepreneur, her firm Arkadium is helping large online publishers engage the internet masses.

Modem Sounds Were Music to Her Ears

Shaherose Charania, the entrepreneurial force behind Women 2.0 and Founder Labs, was hooked on the Internet ever since she first logged on in high school.