Business Name: Re-Bachelor, a service for newly divorced, separated, or widowed men with day to day tasks
Type of Business: Children’s Goods & Services
Business Location: Fountain Valley, California, United States
Reason for starting
The idea for Re-Bachelor started a few years back at Target. I was waiting in a very long checkout line. I looked behind me and there was a man who had 2 shopping carts completely full of every household item you could imagine. The carts were plum full of everything from Paper towel holders to pots and pans to bath towels, to kitchen utensils, to bedding, bathroom essentials. This man had it all. This man had 2 young boys with him. The boys couldn’t have been more than 4 or 6 years old. The boys were a bit restless standing and waiting in what seemed to be an endless line. The boys knew their dad was shopping and asked for an Xbox, the father’s response was no you have that at your mom’s house. Then the boys would ask for another toy and the same response, “No, you have that at your mom’s house.” This banter back and forth asking for Toys continued a few more times. It became apparent he’d been through some sort of divorce or a breakup. A few weeks later, I still couldn’t get this man out of my head, thinking about those kids watching their “Super Man” having to re-build himself, coping with the breakup and the struggle it must be to start over. It made me think of being a little girl and seeing my dad struggle to do my hair on school on days when my mom was out of town, being embarrassed wearing the mismatched outfits he would force me to wear to school. I decided then that I wanted to do something to help these men with these challenges the day to day struggle that no one ever thinks about when they think about divorce.
How do you define success?
I would define success by being able to do something that I truly love and making a difference in these men’s lives and their children’s lives.
Every time I can take something off my clients plate and give them more time with their children, help and teach them how to do some of these daily chores and relieve some of their stress is a success.
What is your top challenge and how have you addressed it?
Staying true to my niche market. It is really easy to stray from your niche, but everything I do I have to make sure it will represent my brand the right way.
Who is your most important role model?
My family, they are always there to support and encourage me to follow my dreams.