Your Name: Trang Le

Business Name: Kiddieo Mall, an online marketplace to buy and sell gently used children’s merchandise

Type of Business: Children’s Goods & Services; E-Commerce

Business Location: Pleasanton, California, United States

Reason for starting
I started Kiddieo Mall as a hobby while staying at home with my two kids. It was created out of necessity since I couldn’t find any web site that does what I want. The hobby eventually became my passion. I’m saying goodbye to the corporate world to focus on Kiddieo Mall and be home more for my two kids.

How do you define success?
Success is achieving your goals!

Biggest Success
Within a few short months with very little money, our site landed on the first page of Google search. It’s very rewarding to see your hard work pay off!

What is your top challenge and how have you addressed it?
My top challenge is to get the words out to parents nationally, letting people know that our site is unique and better to use. It’s hard to do marketing and advertising on a shoestring budget. Lately, I have been very selective on which sites & publications to put my ads in.

Who is your most important role model?
There are just too many remarkable women to name. Generally, I admire those who use their failures as the fuel to success.