Entrepreneurship is full of rewards. But it often entails a good bit of struggle.
When Wang first started her New York company, ChinaSprout, she sold cultural products to American parents with adopted Chinese children. Wang was enjoying success until a number of setbacks — many beyond her control — happened. China began enforcing strict new regulations on foreign adoptions. The U.S. economy tumbled into recession. And big competitors came on the scene to undercut Wang’s business.
But like a true entrepreneur, Wang hasn’t quit. She has pivoted (catering to teachers instead of parents) and persevered. In our report, she talks about a number of actions she plans to take to reverse her sales decline. For more, check out NYTimes.com here or read/watch the full report on TSE here.