Your Name: Yvette Garfield
Business Name: Handstand Kids Cookbook Company, a maker of a children’s cookbook series
Type of Business: Children’s Goods & Services; E-Commerce; Food & Beverage
Business Location: Los Angeles, California, United States
Reason for starting
Yvette had the idea of creating the Handstand Kids on a very long flight back from India. She wanted to bring back cookbooks for her little cousins, but was discouraged when unable to find any made for children. Upon her return to the U.S., she began brainstorming about how to introduce children to international foods in a fun and hands-on way. Yvette is a law school graduate with a background in international children’s rights. Yvette’s experience in children’s rights led her to create the Handstand Kids cookbook series with the intention to introduce children to the world through their own kitchen.
Yvette believes that cooking is a fantastic way to explore different cultures, encourage family togetherness and give back to those in need. The Handstand kids books, newsletters, website, and blog are all resources for kid chefs to find volunteer opportunities in their own communities. Some of the nonprofit organizations that the Handstand Kids Cookbook Company is most proud to have worked with include: Nothing but Nets Campaign, the Jamie Oliver Foundation, The FEED Foundation, Common Threads, and Happy Trails for Kids, among others.
What is your top challenge and how have you addressed it?
The more exposure a child has to healthy foods, healthy eating, and healthy preparation methods, the greater the chance of reducing the population of children who suffer from childhood obesity. Providing products and tools that a child can use to feel confident in the kitchen and in the preparation of a meal is the first step towards healthy eating for children.
Who is your most important role model?
My parents who have always been a great source of encouragement and positivity for me!