The Story Exchange, Anette Svenningsen, European House of Quality A/SYour Name: Anette Svenningsen

Business Name: European House of Quality A/S, an electronic management system

Type of Business: IT system

Business Location: Malling, Denmark

Reason for starting
I realized that people spend too much time looking for procedures and records related to quality management, environmental management and occupational health and safety management because there were no good electronic system on the market.

How do you define success?
When customers buy your products and services again and again.

Biggest Success
Our Sherlock Web System.

What is your top challenge and how have you addressed it?
My top challenge right now is to penetrate the Chinese market. European House of Quality A/S will participate in Danish Water Technology exhibition in May 2013 in China.

Who is your most important role model?
Hillary Clinton.