Tesla, Nike and Payless made big splashes this year with savvy, buzzy publicity stunts. Look back on them with us, and read about women entrepreneurs who have tested similar waters.
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How This Woman Entrepreneur Found Decades of Success in Selling Cakes
Janie Clapp has perfected her recipe for a long-lasting business. By grounding herself in a love of baking, yet being ready to adapt to the times, she aims to ensure Janie’s Cakes will live on for decades to come.
Sellers, Marketers and Ambassadors, Oh My! Understanding 3 Popular Sales Strategies
Direct selling, multi-level marketing, brand ambassadors — you may have heard these terms, but what do they mean? We break down each one, and talk with an entrepreneur who’s using two of them.
Taking a Toxin-Free Nail Polish Venture to the Next Level
Beauty entrepreneur Kitiya Mischo King is crowdfunding to expand her all-natural nail polish business, Mischo Beauty.
How 4 Women Entrepreneurs Saved ‘6 Months of Errors’ and Scaled Their Businesses
Four participants in Rent the Runway’s accelerator, Project Entrepreneur, discuss how being connected to women mentors and cohorts gave them hope for the future, and a roadmap to growth.
Why Rent the Runway’s Founders Launched a Startup Accelerator for Women Entrepreneurs
The entrepreneurial duo behind the fashion startup know firsthand the importance of a strong, supportive network. Through Project Entrepreneur, they want to make sure other women have one, too.
Partnerships Help an Entrepreneur Scale Up, While Keeping Products Handmade
Entrepreneur Cordelia Smith is committed to hand-making all of Formulary 55’s bath, body and home goods. To keep up with orders at her growing venture, she has teamed up with like-minded makers.
Raising Money to Bring Kombucha to Communities of Color
Entrepreneur Milan Jordan is the brewmaster behind Cultured Kombucha, a startup focused on bringing the fermented drinks to minority communities in the Washington, D.C., area. She’s crowdfunding in hopes of spreading the health and wealth.
Black Women Entrepreneurs: Remember These 2 Tips When Building Your Brand
Here’s how black women entrepreneurs can successfully — and authentically — brand their businesses, from an expert member of the community.
A Storytelling Strategy Spells Success for a Branding Business and Its Clients
Amber Williams launched her branding consultancy, Punkyflair, with the idea that stories, not sales pitches, are the best way to reach customers. And she thinks it’s an especially good strategy for women and people of color.
Empowering and Enabling Women Actors to Realize Their Visions
In an effort to fight gender inequality, The Muse Project is giving women in theater the resources they need to tell the stories they’re passionate about.
Weathering Sickness and Staff Issues While Building a Thriving Pilates Venture
Entrepreneurial zeal put Absolute Pilates owner Allison Zang in the hospital. Here’s how she worked past illness and infighting to build a solo venture into a five-studio business.
Meet the Indian Entrepreneur Whose Executive Recruiting Firm Helps Women Land Top-Level Jobs
#ResistList: Dr. Uma Gautam’s “women-centric” executive headhunting firm, Bangalore-based HeadPro Consulting, is making a difference for working women in India — and soon, other Asian countries as well.
One Woman’s Mission to Make Menstruation Taboos a Thing of the Past
#ResistList: Martha Silcott started U.K.-based FabLittleBag to make throwing out tampons and pads easy, eco-friendly and angst-free — and to liberate women from period taboos in the process.
An Entrepreneurial Trio Sacrificed to Grow Their Gift-Giving Venture. Today, It Makes Millions of Dollars
The trio behind BoxFox, which makes personalized gift boxes for everything from baby showers to company celebrations, is growing their venture quickly by committing to relationships.