The Story Exchange, Ekaterina Ramirez, EnergyMatch.caYour Name: Ekaterina Ramirez

Business Name:, a service to help business develop a mindset of leadership

Type of Business: Coaching & Consulting

Business Location: Vancouver, Canada

Reason for starting
I was actually going to build a career as a business analyst, working for big corporations. I enjoyed digging into details, solving problems and building new things but deep inside knew I meant to be doing something ‘groundbreaking.’ Then one day I got into learning about mindset and its influence on our life experiences. My initial reaction was “Holy cow! This is my path. This is my topic. I’ll rock it!” I started with a simple intention: to teach people about mindset. Overtime I focused my business on entrepreneurs specifically with a purpose to help them grow their businesses with more ease.

How do you define success?
Growing and evolving as a human being is integrated in my definition of success. It’s my compass. In my business I don’t measure success only by profit. I always ask myself, “Whatever I’m doing right now, can I leverage that in the future?” My goal is to build a business that grows like a snowball being rolled. That’s why I put so much effort on growing my empire online.

Biggest Success
Considering the type of business I’m developing, I’d say my biggest success was breaking free from my own perception of ‘me not being good at writing.” Thought-provoking content is a backbone of my success but writing wasn’t my strength since high school. I used to have headaches every time I’d sit down to put ideas together. My breakthrough happened when I began convincing myself that I was a great writer, but didn’t discover this natural gift yet. It sounds funny but worked.

What is your top challenge and how have you addressed it?
My top challenge was to figure out how to brand my mindset work. The issue was that it’s intangible. It isn’t something you can touch or take a look at. It isn’t something technical that you can easily measure. I needed to be laser focused on what kind of problems I solve and who are the people who care enough to pay for it. Up to this day, I spent a big chunk of time listening to my target market, tuning into their language and then making sure that everything I create speaks directly to them.

Who is your most important role model?
I admire people who create positive change in the world while making good money. Women like Louise Hay and Marianne Williamson. I learn from those who are transparent and savvy in business. Online entrepreneurs like Corbett Barr and Neil Patel. And I follow individuals who share the philosophy of sharing rather than holding back.