Elizabeth Kraus_YSEName: Elizabeth Kraus

Business Name: Be InPulse branding marketing and design, a marketing company to guide small businesses

Type of Business: Marketing & PR

Business Location: Seattle, Washington, United States

Website www.12monthsofmarketing.com
Twitter @beinpulse
Facebook www.facebook.com/elizabethanddan
Pinterest http://www.pinterest.com/beinpulse/

Reason for starting
To provide easy to use marketing guides for small business owners who often have to do all of their own marketing themselves.

How do you define success?
Helping small business owners and marketers create a practical and effective working marketing program to grow their business to the next level.

Biggest Success
Small business owners and independent professionals use my annual marketing calendars for small business, salons and spas, restaurants or dental practices to launch a manageable multi-channel marketing effort that brings them new customers and increases client engagement. Focusing on providing the marketing calendars for small business and tailored marketing calendars for niche industries that make it possible for them to do the marketing work themselves – for the most part – and identifying low-to-no-cost alternatives for those who need design, web and other professional services.

What is your top challenge and how have you addressed it?
Inability to simultaneously advise small business owners on implementing an effective, multi-channel marketing plan and requests to provide hands-on implementation of all aspects of marketing for small business owners (I am just one person!)