Your Name: Haralee Weintraub

Business Name: Haralee.Com, a maker of sleepwear for women

Type of Business: Clothing & Accessories, E-Commerce

Business Location: Portland, Oregon, United States

Twitter @haralee

Reason for starting
I started my company after breast cancer threw me into menopause with drenching night sweats. I could not find anything wicking and comfortable for sleep so I started my own company!

How do you define success?
I define success as financial success from the company as well as personal success in enjoying what I do every day!

Biggest Success
Our company’s biggest success comes any day we get emails from our customers saying that their sleepwear from our company helped them get a better night sleep!

What is your top challenge and how have you addressed it?
My top challenge is increasing sales every year. We try new and different marketing trends to spread our brand awareness!

Who is your most important role model?
So many women who have blazed the trail for women like mself to be able to become an entrepreneur. From Julia Child, Hilary Clinton to Golda Meir!