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For her full video profile on The Story Exchange, click here.

TRANSCRIPT

Ati Williams: “Number one: Just do it.  Don’t overthink it.  It’s very easy for us to get analytical about these things, but sometimes we think ourselves out of doing things. And so sometimes it’s just important to do one thing.  Just get started.  Second bit of advice that I would give to a woman who is  starting her own business is: Get out of your way.  It’s great to love your business, but sometimes you fall so in love with your business that you actually mess things up for yourself.  And so it’s really important to get out of your own way when it’s time to get out of your own way.”

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"We're bootstrapping, working hard and committed to treating our customers like family."

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